Using video marketing can make a big impact on your business. Whether you are new to some of the social marketing and attraction marketing methods, video marketing is something you can add fairly easily.
A week ago Stephen Anderson, a member of our WorksTeam and resident of Australia, was presenter on our weekly Mon. Night WorksTeam Training webinar and gave fantastic, information-packed presentation. You may have seen some of Stephen's creative Renegade Marketer videos on YouTube. He is very creative, has a great sense of humor and has a passion for helping others.
Stephen walked step-by-step through some simple techniques for creating video by creating two different videos on the training webinar. He demonstrated how to use a basic webcam and Windows Move Maker video to create a video clip. In his second video demonstration, he showed how a simple powerpoint presentation and audio could be used to create an effective marketing video.
Certainly as your business progresses, if you decide you want to utilize video marketing in more depth, you can invest in some useful software, like Camtasia. But the great thing is you can utilize video marketing to grow your business even if you are on a limit budget.
A few things to keep in mind when creating marketing videos:
- keep them short definitely under 10 minutes - 30 seconds – 2 ½ minutes is ideal
- make sure you include your url at the beginning and end of your video so you are pointing people back to your site
- be creative and use your sense of humor – people will direct others to your video
- use good relevant keywords in your title and description
Here is the YouTube Marketing Video Stephen created during our WorksTeam Training webinar. As you can see Stephen Anderson enjoys the journey and keeps it fun. He also excels at teaching solid marketing concepts in an understandable way.
This coming week, Mon. April 21st, we have another training that will focus on how to leverage video marketing by making it viral.
The topic is: Viral Video Marketing Strategy: Using Video to Market Your Business
We'll be discussing what viral video is, and how to leverage it in marketing your business.
This training is complimentary to a prior training on 4/7/2008 and will give you specifics on how to get your video out to a huge audience. If you are currently utilizing video in your business, or are considering doing so, you won't want to miss this training!
If you would like to attend this webinar, you can register HERE and enter Wendy Mills as the person who invited you for that required field.
Also, if you are new to the concept of attraction marketing, social marketing and other methods of using the internet to bring people to you instead of chasing them, you can tap into the Renegade University at no cost and get a better idea how these strategies can help you grow your business. Just go to http://www.renegade-pro.com/ for more information and the free membership link.
If you have any questions or would like to schedule a complimentary consultation, just email me or fill out the contact form.
To your success!
Wendy Mills
http://www.ahomebusinessworks.com/
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